Going to put your business online or deciding to make a website for your business, what will be the first step? Defenetely to choose a good domain that reflects your business.
Choosing a good domain name is crucial to the success or failure of your business.
How?
Just think about your offline location or the location of your shop.If you are not in right place/location, you are likely not going to get many visitors. Simillar thing happens with domain name.There are few point , you must consider when registering a domain name:
1) Domain name should be short and sweet and memorable: 10 charecter or 20 charecter? A big debate. But 10 charecter domain name better than 20 charecter.A great domain name is less than ten characters; a good domain name is less than twenty characters. A bad domain name goes over twenty characters. A good domain name must be memorable. Many people do not take advantage of bookmarking. Therefore, it is necessary to ensure that your domain name is one that is easy to remember and makes an impact.
2) Choose top level Extension : .Com domain extension is all time better because it is used widely and remebers by visitor easily.There are many other extension available like .info, .net,tv, .gov, .org etc etc. But the .gov is reserverd for government website. Second best domain extension is .net. Some of the extension like .info is widely used for phising. Recently google has block some .info domain just because fo that.Some people have come to expect certain things when a particular extension. For example, .org is typically used by not-for-profit organization and educational websites. The .info extensions are generally used for informational websites.
3) Domain should be descriptive and tell a story : When your visitors, customers, or potential customers see your domain name they should instantly be able to tell what they are going to find.
It is never a good idea to use numbers or hyphens within your domain name. Even if your domain name is memorable, many people will not pay attention to the symbols, which could lead them to someone else's website.